Informationalism, networks, and the network society : a theorical blueprint - Castells
INFORMATIONALISM, NETWORKS, AND THE NETWORK SOCIETY: A THEORETICAL BLUEPRINT.
BY MANUEL CASTELLS
Text published in Manuel Castells (editor)
The network society: a cross-cultural perspective, Northampton, MA: Edward Elgar, 2004
Reproduction without permission from the publisher and author is forbidden
Sommaire
- 1 NETWORKS, SOCIETY, AND COMMUNICATION TECHNOLOGY
- 2 INFORMATIONALISM: THE TECHNOLOGICAL PARADIGM OF THE NETWORK SOCIETY.
- 3 THE RISE OF THE NETWORK SOCIETY
- 4 THE NETWORK SOCIETY: STRUCTURE, DIMENSIONS, DYNAMICS.
- 4.1 A Global Society
- 4.2 What is Value in the Network Society?
- 4.3 Work, Labor, and Class: the Network Enterprise and the New Social Division of Labor
- 4.4 Communication, Media, and the Public Space
- 4.5 Power in the Networks
- 4.6 Space of Flows and Timeless Time
- 4.7 Time, in social terms, used to be defined as the sequencing of practices.
- 4.8 Culture in the network society
- 4.9 Conclusion: The Practical Consequences of Theoretical Mistakes
- 5 REFERENCES
NETWORKS, SOCIETY, AND COMMUNICATION TECHNOLOGY[modifier]
A network society is a society whose social structure is made of networks powered by microelectronics-based information and communication technologies. By social structure I understand the organizational arrangements of humans in relationships of production, consumption, reproduction, experience, and power expressed in meaningful communication coded by culture. A network is a set of interconnected nodes. A node is the point where the curve intersects itself. A network has no center, just nodes. Nodes may be of varying relevance for the network. Nodes increase their importance for the network by absorbing more relevant information, and processing it more efficiently. The relative importance of a node does not stem from its specific features but from its ability to contribute to the network ́s goals. However, all nodes of a network are necessary for the network ́s performance. When nodes become redundant or useless, networks tend to reconfigurate themselves, deleting some nodes, and adding new ones. Nodes only exist and function as components of networks. The network is the unit, not the node.
“Communication networks are the patterns of contact that are created by flows of messages among communicators through time and space” (Monge and Contractor, 2003: 39 ) So, networks process flows. Flows are streams of information between nodes circulating through the channels of connection between nodes. A network is defined by the program that assigns the network its goals and its rules of performance. This program is made of codes that include valuation of performance and criteria for success or failure. To alter the outcomes of the network a new program (a set of compatible codes) will have to be installed in the network – from outside the network. Networks cooperate or compete with each other. Cooperation is based on the ability to communicate between networks. This ability depends on the existence of codes of translation and inter-operability between the networks (protocols of communication), and on access to connection points (switches). Competition depends on the ability to outperform other networks by superior efficiency in performance or in cooperation capacity. Competition may also take a destructive form by disrupting the switchers of competing networks and/or interfering with their communication protocols. Networks work on a binary logic: inclusion/exclusion. Within the network, distance between nodes tends to zero, as networks follow the logic of small worlds ́ properties: they are able to connect to the entire network and communicated networks from any node in the network, on the condition of sharing protocols of communication. Between nodes in the network and outside the network, distance is infinite, since there is no access unless the program of the network is changed. Thus, networks are self-reconfigurable, complex structures of communication that ensure at the same time the unity of the purpose and the flexibility of its execution, by the capacity to adapt to the operating environment.
Networks, however, are not specific to 21st century societies or, for that matter, to human organization. Networks constitute the fundamental pattern of life, of all kinds of life. As Fritjof Capra writes “the network is a pattern that is common to all life. Wherever we see life, we see networks” (2002: 9). In social life, social networks analysts have investigated, for a long time, the dynamic of social networks at the heart of social interaction and the production of meaning, leading to the formulation of a systematic theory of communication networks (Monge and Constructor, 2003). Furthermore, in terms of social structure, archeologists and historians of antiquity have forcefully reminded us that the historical record shows the pervasiveness and relevance of networks as the backbone of societies, thousands of years ago, in the most advanced ancient civilizations in several regions of the planet. Indeed, if we transfer the notion of globalization into the geography of the the ancient world, as determined by available transportation technologies, there was globalization of a sort in antiquity, as societies depended for their livelihood, resources, and power, on the connectivity of their main activities to networks transcending the limits of their locality (La Bianca, ed. 2004).
This observation of the actual historical record runs counter the predominant vision of the evolution of society, that has focused on a different type of organization: hierarchical bureaucracies based on the vertical integration of resources and subjects as the expression of the organized power of a social elite, legitimized by mythology and religion. This is to some extent a distorted vision, as historical and social analysis was, more often than not, built on ethnocentrism and apology rather than on the scholarly investigation of the complexity of a multicultural world. But this relative indifference of our historical representation to the importance of networks in the structure and dynamics of society may also be linked to the actual subordination of these networks to the logic of vertical organizations, whose power was inscripted in the institutions of society and distributed in one-directional flows of information and resources (Colas, 1992). My hypothesis for this historical superiority of vertical- hierarchical organizations over networks is that the networked form of social organization had material limits to prevail, limits that were fundamentally linked to available technology. Indeed, networks have their strength in their flexibility, adaptability, and self-reconfigurating capacity. Yet, beyond a certain threshold of size, complexity, and volume of exchange, they become less efficient than vertically organized, command and control structures, under the conditions of pre-electronic communication technology (Mokyr, 1990). Yes, wind- powered vessels could build sea-crossing, and even transoceanic networks of trade and conquest. And horse riding emissaries or fast running messengers could maintain communication from the center to the periphery of vast territorial empires. But the time lag of the feedback loop in the communication process was such that the logic of the system amounted to a one-way flow of transmission of information and instruction. Under such conditions, networks were an extension of power concentrated at the top of the vertical organizations that shaped the history of humankind: states, religious apparatuses, war lords, armies, bureaucracies, and their subordinates in charge of production, trade, and culture.
The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centers, increased over time with technological change, and more precisely, with the evolution of communication technologies. This was particularly the case with the possibility of relying on a distributed energy network that characterized the advent of the industrial revolution: railways, ocean liners, and the telegraph constituted the first infrastructure for a quasi-global network with self- reconfigurating capacity. However, the industrial society (both in its capitalist and its statist versions) was predominantly structured around large scale, vertical production organizations and extremely hierarchical state apparatuses, in some instances evolving into totalitarian systems. This is to say that early, electrically based communication technologies, were not powerful enough to equip networks with autonomy in all its nodes, as this autonomy that would have required multidirectionality and a continuous flow of interactive information processing. But it also means that the availability of proper technology is a necessary, but not sufficient condition, for the transformation of the social structure. It was only under the conditions of a mature industrial society that autonomous projects of organizational networking could emerge. When they did, they could use the potential of micro-electronics based communication technologies.
Networks became the most efficient organizational forms as a result of three major features of networks that benefitted from the new technological environment: flexibility, scalability, and survivability. Flexibility: they can reconfigurate according to changing environments, keeping their goals while changing their components. They go around blocking points of communication channels to find new connections. Scalability: they can expand or shrink in size with little disruption. Survivability: because they have no center, and can operate in a wide range of configurations, they can resist attacks to their nodes and codes, because the codes of the network are contained in multiple nodes, that can reproduce the instructions and find new ways to perform. So, only the material ability to destroy the connecting points can eliminate the network.
At the core of this technological change that unleashed the power of networks, there was the transformation of information and communication technologies, based on the microelectronics revolution that took shape in the 1940s and 1950s. It constituted the foundation of a new technological paradigm, consolidated in the 1970s, mainly in the United States, and rapidly diffused around the world, ushering in what I have characterized, descriptively, as the Information Age empirical and theoretical error, as I will elaborate in the conclusion to this chapter. But let me advance the argument.
The reason, very simply, is that, as far as we can trust the historical record, all known societies are based on information and knowledge as the source of power, wealth, and meaning (Mokyr, 1990; Mazlish, 1993). Information has not much value per se without the knowledge to recombine it for a purpose. And knowledge is of course relative to each culture and society. So, the knowledge of metallurgy or the technology of sailing or the Roman Law were essential means of information and knowledge on which military power, administrative efficiency, control of resources, and ultimately wealth, and the rules for its distribution were based. So, if information and knowledge are the key factors of power and wealth in all societies, to conceptualize our society as such it is misleading, even if, for practical reasons of making communication easier, I yielded myself in my labels and titles to the fashion of the times, when characterizing our historical period as the Information Age. What we actually mean, and what I always meant, is that our society is characterized by the power embedded in information technology, at the heart of an entirely new technological paradigm, that I called informationalism. Yet, printing is also a most important information technology, and it has been around for quite a while, particularly in China. And we did not usually consider the post-printing societies as information societies . So, what is actually new, both technologically and socially, is a society built around microelectronics-based information technologies. To which I add biological technologies based on genetic engineering, as they also refer to the decoding and recoding of the information of the living matter. Furthermore, information technologies can be more properly labeled as communication technologies, since information that is not communicated ceases to be relevant. The early emphasis on information technology, semantically separated from communication, reflected in fact the logic of stand alone electronic devices and computers. This is an antic, at least since the deployment of the Arpanet, more than three decades ago. It is also a reflection of the division of the world of communication technology between computers, telecommunications, and the broadcast media. Again, a distinction that has a relative justification in the business and institutions that organize each domain, but is senseless in technological terms. Thus, what is specific to our world is the extension and augmentation of the body and mind of the human subjects in networks of interaction powered by microelectronics-based, software operated, communication technologies. These technologies are increasingly diffused throughout the entire realm of human activity by growing miniaturization. They are converging with new genetic engineering technologies, able to reprogram the communication networks of the living matter. It is on this basis that expands a new social structure as the foundation of our society, the network society.
INFORMATIONALISM: THE TECHNOLOGICAL PARADIGM OF THE NETWORK SOCIETY.[modifier]
Technology, understood as material culture, is a fundamental dimension of social structure and social change (Fischer, 1992: 1-32). Technology is usually defined as the use of scientific knowledge to set procedures for performance in a reproducible manner. It evolves in interaction with the other dimensions of society, but it has its own dynamics, linked to the conditions of scientific discovery, technological innovation, and application and diffusion in society at large. Technological systems evolve incrementally, but this evolution is punctuated by major discontinuities, as Stephen J. Gould convincingly argued for the history of life (Gould, 1980). These discontinuities are marked by technological revolutions that usher in a new technological paradigm. The notion of paradigm was proposed by Thomas Kuhn (1962) to explain the transformation of knowledge by scientific revolutions, and imported into the social and economic formations of technology by Christopher Freeman (1988) and Carlota Perez (1983). A paradigm is a conceptual pattern that sets the standards for performance. It integrates discoveries into a coherent system of relationships characterized by its synergy, that is by the added value of the system vis a vis its individual components. A technological paradigm organizes a series of technological discoveries around a nucleus, and a system of relationships that enhance the performance of each specific technology.
Informationalism is the technological paradigm that constitutes the material basis of early 21st century societies. Over the last quarter of the 20th century of the common era it replaced and subsumed industrialism as the dominant technological paradigm. Industrialism, associated with the Industrial Revolution, is a paradigm characterized by the systemic organization of technologies based on the capacity to generate and distribute energy by human-made machines without depending on the natural environment - albeit they use natural resources as an input for the generation of energy. Because energy is a primary resource for all activities, by transforming energy generation, and the ability to distribute energy to any location and to portable applications, humankind became able to increase its power over nature, taking charge of the conditions of its own existence (not necessarily a good thing, as the historical record of 20th century barbarian acts shows). Around this energy nucleus of the industrial revolution, clustered and converged technologies in various fields, from chemical engineering and metallurgy to transportation, telecommunications, and ultimately life sciences and their applications.
A similar structuration of scientific knowledge and technological innovation is taking place under the new paradigm of informationalism. To be sure, industrialism does not disappear. It is subsumed by industrialism.
Informationalism presupposes industrialism, as energy, and its associated technologies, are still a fundamental component of all processes.
Informationalism is a technological paradigm based on the augmentation of the human capacity of information processing and communication made possible by the revolutions in microelectronics, software, and genetic engineering.
Computers and digital communications are the most direct expressions of this revolution. Indeed, microelectronics, software, computation, telecommunications, and digital communications at large, are all components of one same and integrated system. Thus, in strict terms, the paradigm should be called “electronic informational-communicationalism”. Reasons of clarity and economy advise however, to keep the concept of informationalism, as it is already widely employed, and resonates in close parallel to industrialism.
Because information and communication are the most fundamental dimensions of human activity and organization, a revolutionary change in the material conditions of their performance affects the entire realm of human activity.
However, what is specific to this new system of information and communication technologies that sets them apart from the historical experience? I propose that what specifies this paradigm in relationship to previous historical developments of information and communication technologies (such as printing, the telegraph or the non-digital telephone) are, in essence, three major, distinctive features of the technologies that are at the heart of the system
1) Their self-expanding processing and communicating capacity in terms of volume, complexity, and speed.
2) Their recombining ability on the basis of digitization and recurrent communication 3) Their distributing flexibility through interactive, digitized networking.
Let me elaborate on these features. I will do it separetely for the two fundamental, and originally distinct fields, digital electronics, and genetic engineering, before considering their interaction.
The digital electronics technologies allow for a historically unprecedented increase in the capacity to process information, not only in the volume of information, but in the complexity of the operations involved, and in the speed of processing, including the speed of communication. However, how much is “much more” compared with previous information processing technologies?
How do we know that there is a revolution characterized by a giant leap forward in processing capacity?
A first element of answer to this fundamental question is empirical. The history of electronics information and communication technologes in the last three decades shows an exponential increase in processing power, coupled with an equally dramatic increase in the cost per operation, precisely the mark of a technological revolution, as documented by Paul David for the industrial revolution (1989). Whatever measures we take in terms of integration of circuitry in microelectronics, of speed and volume in telecommunications, in computing power measured from megabytes to terabytes, and in management of complex operations per lines of software code, show an unprecedented pace of technological change in the information and communication field.
But I advance the hypothesis that there is something else, not only quantitative but qualitative: the capacity of these technologies to self-expand their processing power because of their recurrent, communicative ability. This is because of the continuous feedback effect on technological innovation produced by the knowledge generated with the help of these technologies. In other words: these technologies hold emergent properties, that is the ability to derive new, unforeseen processes of innovation by their endless reconfiguration (Johnson, 2001). This is a risky hypothesis because processing power may find physical limits for further integration of microchips, and the complexity of networked computation may overwhelm the programming power of software developers under the conditions of proprietary software. However, every doomsday prediction in the limits of integration has been belied by manufacturing research. On-going research on biological materials, and other new materials, may yield new possibilities, including chemically processed DNA-chips. Open source software is overcoming the barriers of technological oligopoly and unleashing waves of new applications and development breakthroughs, in an increasing virtuous circle enacted by thousands of free programmers networked around the world. And, most significantly, the networking capacity of distributed processing power and software development escapes the limits of stand-alone machines, and creates a global, digitized system of human-machine interaction, always ready to go.
Thus, a formal version of the hypothesis presented above is the following: in the first three decades of the Information and Communication Technology revolution we have observed a self-generated, expansive capacity of new technologies to process information; current limits of integration, programming, and networking capacity are likely to be superseded by new waves of innovation in the making; and when and if the limits of processing power of these technologies will be reached, a new technological paradigm will emerge – under forms and with technologies that we cannot imagine today, except in science fiction scenarios, or in the innovation dreams of the usual suspects.
Secondly, digital technologies are also characterized by their ability to recombine information on the basis of recurrent, interactive communication.
This is what I call the Hypertext, in the tradition of Ted Nelson and Tim Berners- Lee. One of the key contributions of the Internet is its potential ability to link up everything digital from everywhere and to recombine it. Indeed, the original design of the world wide web by Berners-Lee had two functions, as a browser and as an editor (Berners-Lee, 1999). The commercial and bureaucratic practice of the world wide web has largely reduced its use, for most people, to be a browser and information provider, connected to an email system. Yet, from shared art creation to the political agora of the anti-globalization movement , and to joint engineering of networked corporate labs, the Internet is quickly becoming a medium of interactive communication beyond the cute, but scarcely relevant practice of chat rooms (increasingly made obsolete by SMSs and other wireless, instant communication systems). The added value of the Internet over other communication media is its capacity to recombine in chosen time information products and information processes to generate a new output, that is immediately processed in the net, in an endless process of production of information, communication, and feedback in real time or chosen time (Castells, 2001). This is crucial because recombination is the source of innovation, and innovation is at the roots of economic productivity, cultural creativity, and political power making. Indeed, while the generation of new knowledge always required the application of theory to recombined information, the ability to experiment in real time with the results of the recombination, coming from a multiplicity of sources, considerably extends the realm of knowledge generation. It also allows increasing connections between different fields of knowledge and their applications – precisely the source of knowledge innovation in Kuhn’s theory of scientific revolutions.
The third feature of new information and communication technologies is their flexibility, that allows the distribution of processing power in various contexts and applications, such as business firms, military units, the media, public services (such as health or distant education), political activity, and personal interaction. Software developments, such as Java and Jini languages, powered the distributive networks. And wireless communications made possible the multiplication of points of communication almost at the level of each individual – except of course for the majority of the population of the planet on the other side of the digital divide, a major social issue to which I will come back in the analysis of the network society. So, it is not only a matter of density of the communication network, but of its flexibility, and of its ability to be integrated in all the sites and contexts of the human environment. As Mitchell writes “wireless connections and portable access devices create continuous fields of presence that may extend throughout buildings, outdoors, and into public space as well as private. This has profound implications for the locations First, because, from an analytical perspective, these technologies are obviously information technologies, focused on the decoding and actual reprogramming of the DNA, the code of the living matter. And since biologists know that cells do not work in isolation, the real issue is to understand their networks of communication. Thus genetic engineering is both an information and communication technology, very much as digital electronics.
Secondly, there is a direct, methodological connection between the two revolutions[modifier]
Computer models, and computing power, are the tools of trade in genetic engineering nowadays, so that microbiologists, bio-engineers, electrical engineers, chemical engineers, and computer scientists are all essential components of the daring teams attempting to unearth the secrets of life – and in some cases to play God. On the other hand, bio-chips, and DNA-based chemically operated computing processes are the foundations of a new form of digital processing and molecular electronics, opening the way to the diffusion of nanotechnology, and, eventually, to the spread of nanobots, in a whole range of applications, including the repairs and maintenance of the human body.
Thirdly, there is a theoretical convergence between the two technological fields, around the analytical paradigm based on networking, complexity, self- organization, and emergent properties, as illustrated some time ago, by the work of visionary teams of researchers at the Santa Fe Institute, and as theorized by Fritjof Capra.
Genetic engineering technologies are also characterized by their self- expanding processing capacity; by their recombining ability through communication networks; and by the flexibility of their distributive power. To be more specific, the existence of the Human Genome Map, and, increasingly, of genetic maps of specific parts of our body, as well as of a number of species and subspecies, raises the possibility of cumulative knowledge in the field of genetic engineering, leading to the understanding of processes that were beyond the realm of observation. In other words: better targeted, new, meaningful experiments become possible as knowledge progresses and fills the empty spaces of the model.
Secondly, the recombining ability of genetic engineering technologies is critical, as it is in the uses of digital communication and information processing. This is because the first generation of genetic engineering applications largely failed because cells were manipulated as isolated entities, without a full understanding of their context, and of their place in the networks of life.
Research has shown that cells are defined in their function by their relationship to others. Their DNA structure is meaningless outside the context of their specific interaction. So, interacting networks of cells, communicating by their codes, rather than isolated sets of instructions, are the object of genetic recombination strategies. Emergent properties are associated with networks of genes, and are identified by simulation models, only later validated by clinical experiments.
Finally, the promise of genetic engineering is precisely its ability to reprogram different codes and their protocols of communication in different areas of different bodies (or systems) of different species. Transgenic research and self- regenerative processes in living organisms are the frontier of genetic engineering. Genetic drugs, that will some times be delivered by nanotechnology produced devices, are intended to induce in the body capabilities of self-programming by living organisms: this is the ultimate expression of distributed information processing power by communication networks.
It is on the foundations of informationalism that gradually emerged the network society as a new form of social organization of human activity in the last lap of the 20th century.
Without the capacity provided by this new technological paradigm, the network society would not be able to operate, as the industrial society could only fully expand without the use of electricity. But the network society was not the consequence of the technological revolution. Rather, it was the serendipituous coincidence, in a particular time and space, of economic, social, political, and cultural factors that led to emergence of new forms of social organization that, when they found the historical chance of harnessing the power of informationalism, prevailed and expanded.
So, I now turn, succinctly, to the genesis of the network society.
THE RISE OF THE NETWORK SOCIETY[modifier]
Every new social structure has its own genesis, dependent on spatio-temporal contexts. Naturally, there is a relationship between the historical process of production of a given social structure, and its characteristics. However, it is analytically possible to analyze this social structure as a given, without considering in detail the processes that led to its upbringing. In fact, this is the option taken in this chapter, that is focused on the theory of the network society rather than on its history. Nonetheless, I will summarize some of the analysis of the genesis of the network society, presented in my earlier writings (Castells, 1996, 2000a, 2000b) with one specific purpose: to dispel the notion that either technology or social evolution led inevitably to the network society, as the later incarnation of modernity, in the form of postmodernity, or as information/knowledge society as the natural outcome of a long evolution of the human species. We have ample evidence that there is no predetermined sense of history, and that every time and every power, claims ethnocentrically and historicentrically its right to be the supreme stage of human evolution. What we observe throughout history is that different forms of society came and went by accident, internal self-destruction, serendipituous creation, or, more often, as the outcome of largely undetermined social struggles. True, there has been a long term trend towards technological development that has increased the mental power of humankind over its environment. But the jury is still out to judge the outcome of such process measured in terms of progress, unless we consider minor issues the highly rational process of mass murder that led to the holocaust, the management of large scale incarceration that created gulag out of the hopes of workers’ liberation, the nuclear destruction of Hiroshima and Nagasaki to finish off an already vanquished nation, or the spread of AIDS in Africa while pharmaceutical corporate labs and their parent governments were discussing the payment of their intellectual property rights. And if we remain in the analytical ground, nothing predetermined the trajectory taken by the information and communication technology revolution. Personal computers were not in the mind of governments and corporations at the onset of the revolution: people did it. And the crucial technology of the network society, the Internet, would have never come to be a global network of free communication if ATT had accepted in 1970 the offer of the Defense Department to give it free to that corporation; or if Vint Cerf and Robert Kahn would have not diffused over the net the source code of the IP/TCP protocols on which the Internet is still based. Historical evolution is an open ended, conflictive process, enacted by subjects and actors that try to make society according to their interests and values, or more often, produce social forms of organization by resisting the domination of those who identify social life with their personal appetites enforced through violence.
So, how the network society came to be? At its source there was the accidental coincidence, in the 1970s, of three independent processes, whose interaction constituted a new technological paradigm, informationalism, and a new social structure, the network society, inseparably intertwined. These three processes were: the crisis and restructuring of industrialism and its two associated modes of production, capitalism and statism; the freedom-oriented, cultural social movements of the late 1960s and early 1970s; the revolution in information and communication technologies, as described above. Given the analytical purpose of this chapter I will not enter in the detail of the analysis of these three complex historical processes, taking the liberty to refer the reader to earlier writings on the matter (Castells, 1980; Castells, 1996 and 2000; Castells, 1997 and 2003; Castells, 2001; Castells and Kiselyova, 2003). Yet, I will summarize the essence of the analysis as it relates to the understanding of the formation of the network society.
First, the industrial model of development hit the wall of its limits to increase productivity growth as the organizations, values, and policies of the industrial society could not manage the transition to knowledge-based productivity growth by using the potential unleashed by information and communication technologies. However, a crisis of the mode of development is translated specifically in the crisis of the model of accumulation that is dominant in each time and space. In the case of capitalism, this meant the calling into question of the Keynesian model that had characterized the period of high productivity increase and steady economic growth after World War II. That model was based on the ability to increase both profits and social redistribution through government guidance and funding, largely in a controlled, domestic policy environment. Productivity growth and market expansion was based on a social contract that ensured social stability, improving living conditions, and mass consumption of mass produced goods and services. Declining productivity resulted in declining surplus, thus in declining profits, and declining private investment. The model was sustained by increasing public spending, and private endebtment. Public borrowing and increased money supply led to rampant inflation. Under the conditions of fiscal stress and inflationary pressures, the sudden rise of oil prices in 1973-75 by OPEC and its associated multinational corporations, both increased inflation and provided the opportunity to declare a crisis, and the ensuing search for corrective policies. The worldwide crisis of the 1970s prompted a debate, in the United States as in the rest of the world on the future of capitalism. Corporations responded by shedding labor, putting pressure on wages, benefits, and job security, globalizing production and markets, stepping up R&D, investing in technology, and finding more flexible, efficient forms of management.
But the decisive shift to a different model of accumulation came from governments, albeit in good tune with corporations. It can be related to the twin victories of Thatcher in the UK in 1979 and Reagan in the USA in 1980. They were both political conservatives. They came to government with a mission: to recapitalize capitalism, thus ushering in the era of economic liberal policies that by successive waves took over the world, in different political-ideological versions, over the next two decades. Crushing organized labor politically, cutting taxes for the rich and the corporations, and engaging in widespread deregulation and liberalization of markets both nationally and internationally were crucial strategic initiatives that reversed the Keynesian policies that had dominated capitalism in the previous 25 years. Balancing the budget and reducing government intervention was part of the ideology but not of the practice. Indeed, Reagan presided over the largest increase in budget deficit in peace time, because of the combination of tax cuts with large military expenditures. He practiced what we called at that time “military Keynesianism”, although the term is provocative but incorrect, because Keynesianism was not just about inducing outlets, but about integrating people in the consumption process (Carnoy and Castells, 1984). What was important was that, directly through deregulation and privatization policies, and indirectly by the signals sent from government to companies, the rules of the game changed, first in the US, second in the UK, and then in the rest of the world. Market liberalization and the disengagement of government from social spending and income redistribution became a generalized practice, either by ideological choice or by the need to adapt to the rules of the world market, imposed by the most powerful players, followed by global flows of investment, and enforced when necessary the IMF. A new orthodoxy was established throughout the world. We call this process globalization. It is, to be sure, unfettered capitalist globalization, spearheaded by the liberalization of financial markets (the Big Bang of the City of London in October 1987), and enshrined in asymmetrical trade globalization represented by the new managing authority, the World Trade Organization. Under the new conditions, global capitalism recovered its dynamism, and increased profits, investment, and economic growth, at least in its core countries and in the networks that connected areas of prosperity around the world, in the midst of a sea of poverty and marginalization.
I want to emphasize that this was not a historical necessity, nor the only policy that could have restructured capitalism, and ensured its dynamic transition from industrial capitalism to informational capitalism. Indeed, in my book on the economic crisis in America (Castells, 1980), I stressed the coherence of the strategy proposed by Reagan, but I also analyzed the possibilities offered by other political programs in America, for instance the platform represented by Senator Edward Kennedy, a potential president until his Chappaquidik affair, based on a rekindling of government-led policy adapted to the new economic and social conditions. In fact, if one of the key elements of the underlying structural crisis in Western capitalism, was the necessity to adapt to a knowledge-based economy, it seemed logical that a strategy of deepening and reforming the welfare state, to provide the human capital necessary for this economy, in terms of education, health, and modernization of the public sector, would have been a better bet in the long term. Yet, the urgency of restoring profitability for business, and the outcome of the political process, led to the victory of Reaganomics, in Europe to Thatcherism, and in developing countries to the model elaborated by the Chicago boys, disciples of Milton Friedman, to be imposed by dictatorships and IMF’s budgetary discipline. In other words, the crisis of industrialism was also the crisis of the specific model of capitalism accumulation of the mature stage of industrialism, and it was this latter crisis that was addressed in priority according to the interests and values of the political actors that seized power in the main economies. Political muscle of the most extraordinary course of events in history. Without the backbone provided by the Soviet Union, most statist countries in the third world gravitated towards Western influence and accepted the formal and informal leadership of the IMF and its liberal economic policies, opening the way for the fast spread of capitalist globalization. Chinese Communists undertook their own reform, in the hope to keep state power while joining global capitalism. The experiment is still under way, but whatever its outcome is, it has sharply departed from the logic of statism, and has substantially expanded the space of global capitalism. In the early 21s century, while global capitalism was far of being a stable system, it had become the only game in the planet, albeit increasingly challenged by activist minorities, and burdened with the marginalization of the majority of humankind.
There was a second social trend, quite independent from the crisis of industrialism, Keynesian capitalism, and Soviet statism: the alternatives projects and values emerging from the cultural social movements of the 1960s and 1970s. These movements (whose first symbolic manifestations can be traced back to the Free Speech Movement in Berkeley in 1964 and to the May Movement in Paris in 1968), were, fundamentally, freedom-oriented. They were the affirmation of a culture of personal freedom and social autonomy, both vis a vis capitalism and statism, challenging the conservative establishment, as well as the traditional left. They were profoundly political in their implications, but they were not oriented towards the state or preoccupied with the seizing of state power. They did have various formats and ideologies, in interaction with the societies were they took place: they connected with the civil rights movement in the United States; they called upon to the working class, and reignited the old tradition of the street barricades in France; they became “imagined proletarians” in Italy (mainly under the mantra of a Maoist ideology that would have prompted Mao to shoot them); they opposed dictatorships in Spain, Portugal, Greece, and throughout Latin America; and they combined with the critique of the industrial work ethic and with the conservatism of society in Germany, the Netherlands or Japan. In all cases they opposed the war, at the time symbolized by the Vietnam war. But their influence was mainly felt in the assertion of the principle of autonomy of the individual, in direct challenge to the cultural foundations of societies, starting with the family, the church, the state, and the corporate world. They of course failed politically, because accessing government was never their goal. Most of their young militants became corporate managers, respected politicians, publishers, academics, new philosophers, consultants, and web designers. Yet, their ideas permeated the entire society in the developed, capitalist world, and reached to the cultural elites in most of the world. Perhaps the most significant outcome of the 1960s movements was their productive fading away in the forms of the more articulate movements that emerged from their demise in the 1970s. Such was the case of feminism. Of course, women struggles have a long history, way before the Commune of Paris, the American suffragists, the 1915 Glasgow general strike or the followings of Alexandra Kollontai.They go back to the origins of humankind, and they left their mark in the unofficial history of resistance to patriarchal oppression, as in the many women tortured and burned as witches.
But the women’s movement that spread throughout most of the world since the 1970s, amounted to a mass insurrection of women against their submissive condition, actually succeeding in the true revolution: changing the minds of women about themselves and about their role in family and in society. The movement originated, by and large, as a reaction of militant women in the 1960s movements against the sexism they experienced from their male comrades, and led to the formation of autonomous feminist movements in the 1970s, and then to pervasive feminist interventions in all realms of society thereafter.
A similar story can be told about the environmental movement: the first Earth Day mobilization in the United States was in May 1970, as an outcome of the debates that had taken place in the social movements of the 1960s after the exhaustion of their explicit political agenda, and their degeneration in a variety of political sects. To save the earth, and my neighborhood by the way, seemed like a good idea, appealing to everybody and connecting with the vitalist, anti- consumption ethics that characterized the young idealists that were participants in the movement. It turned out to be far more subversive for the values and interests of industrialism than the obsolete ideologies of the left. It went on, in the US, in Canada, in Germany, in UK, in Northern and Western Europe, and, later on, in most of the world, to take on the self-destructive logic of global capitalist development. It eventually connected with the critique of poverty and exploitative economic growth in the world at large, laying the ground for what would become two decades later the anti-globalization movement.
For the analytical purpose of this chapter, what must be retained is that these social movements were cultural, that is oriented towards a transformation of the values of society. And the key values that were put forwards, and ultimately created a new culture around the world, were three: the value of freedom and individual autonomy vis a vis the institutions of society and the power of corporations; the value of cultural diversity and the affirmation of the rights of minorities, ultimately expressed in terms of human rights; and the value of ecological solidarity, that is the reunification of the interest of the human species as a common good, in opposition to the industrial values of material growth and consumption at all costs.
From the combination of these cultural threads came the challenge to patriarchalism, the challenge to productivism, the challenge to cultural uniformity, and ultimately the challenge to state power and to militarism, as expressed in the peace movement.
Thus, while the movements of the 1960s, and the diverse cultural-political expressions they induced in the 1970s, took place in the ideological and political vacuum related to the crisis of industrialism and of Keynesian capitalism, they were not the response to the crisis, nor were they the harbingers of the new policies and strategies that eventually restarted the engines of capitalism in its new incarnation. However, the values, ideas, and projects that they invented or rediscovered, were an essential material for the reconstitution of society, as I will argue below.
There was a third component of the process of multidimensional transformation, engaged in the 1970s. This was the revolution in information and communication technologies that led to the constitution of informationalism as a new technological paradigm, as presented earlier in this chapter. I will add three remarks concerning the relationship between this technological revolution and the processes of capitalism restructuring and cultural social movements that, together, constitute the crucible from where originated the network society.
The first refers to the independence of the origins of this technological revolution vis a vis the other two processes. The invention of the microprocessor, the personal computer, the digital switch, the Internet, or the DNA recombinant were not responses to business demands or to the needs of capitalism. Military funding and sponsorship was essential, as technological superiority was seen, appropriately, as the mean to win the Cold War without actual fighting between the superpowers. But even this dependence on the military was generic to the whole process of technological innovation, not specific to some of the critical technologies that were developed. Miniturization and advanced telecommunications were essential for a missile-based warfare, and they were deliberately targeted by companies under defense contracts. But computer networking, and therefore the Internet, was a byproduct of computer scientists’ experimentation for their own scientific curiosity, as the Internet did not have military applications until everybody started to use it in the 1990s. The personal computer was a serendipituous invention of the computer counter- culture, and the best software development was based on open source, thus produced outside the corporate world, in the universities, and in free-lance ventures.
The whys and hows of this technological revolution have been chronicled numerous times, and their presentation is beyond the scope of this chapter. But it was an autonomous process of research, innovation, and application, that developed not as a response to the crisis of industrial capitalism but as the work of a community of practice that emerged in the unlikely crossroads of military-sponsored big science, and university-based counter-cultural networks (Castells, 2001).
The second remark is that, while the three processes were independent in their origin, they interacted extensively in their development. Thus, the culture of personal freedom that originated from the university-based social movements inhabited the minds of the innovators that designed the actual shape of the technology revolution. One had to think of a personal computer, in direct contradiction to the programmed trajectory of the corporate industry. One had to challenge the tradition of proprietary invention, by asserting the right to diffuse at no cost the protocols at the source of the Internet or the software programs that constituted the bulk of applications of the new computing world.
One had to rely on the university tradition of sharing discovery and communicating with peers, in the hope of seeing the invention improved by the collective work of the network, in sharp contrast with the world of corporations and government bureaucracies that had made secrecy and intellectual property rights the source of their power and wealth. One had to be permeated with the ideals and values of the cultural movements of the 1960s and 1970s, oriented towards free expression, personal autonomy, and challenge to the establishment, in order to imagine the set of inventions that constituted the information technology revolution. Microsoft was, of course, the odd duck in the pond, and this is still reflected in the animosity that still arises among the cutting edge innovators of the information age. So, while most of the process of technological innovation, and informationalism, originated independently from the corporate world (save the invention of the transistor, that was in fact rapidly diffused in the public domain by Bell Labs), the shape and content of the technology was culturally influenced by the social movements of the time. Not that the inventors were social activists (they were not, they were too busy inventing), but they breathed the same air of individual freedom and personal autonomy that was sustaining the movement, and was sustained by the movement (Levy, 1984, 2001)
On the other hand, when business engaged in its own restructuring process, it took advantage of the extraordinary range of technologies that were available from the new revolution, thus stepping up the process of technological change, and hugely expanding the range of its applications. Thus, the decision to go global in a big way, while being allowed by government policies of deregulation, liberalization, and privatization, would not have been possible without computer networking, telecommunications, and information technology-based transportation systems. The network enterprise became the most productive and efficient form of doing business, replacing the fordist organization of industrialism (see below). If it is true that internal decentralization of companies and networks of firms started earlier, based on faxes, telephones, and electronic exchange systems, the full networking of companies, the digitalization of manufacturing, the networked computerization of services and office work, could only take place, from the 1980s onwards, on the basis of the new information and communication technologies.
In sum, the culture of freedom was decisive to induce network technologies that, in turn, were the essential infrastructure for business to operate its restructuring in terms of globalization, decentralization, and networking. Only them the knowledge-based economy could function at is full potential because data, minds, bodies, and material production could be related globally and locally, in real time, in a continuous interactive network.
From the restructuring of business emerged the global, networked economy.
From its success, and the simultaneous demise of statism, a new model of informational capitalism was constituted. From the opposition to its social, cultural, and political consequences emerged new forms of social movement.
From the globalization and networking of both business and social movements, resulted the crisis of the nation-state of the industrial era. In sum, from the interaction between three originally independent processes (the crisis of industrialism, the rise of freedom-oriented social movements, and the revolution in information and communication technologies) emerged a new form of social organization, the network society.
THE NETWORK SOCIETY: STRUCTURE, DIMENSIONS, DYNAMICS.[modifier]
A Global Society[modifier]
Digital networks are global, as they know no boundaries in their capacity to reconfigurate themselves. So, a social structure whose infrastructure is based on digital networks is by definition global. Thus, the network society is a global society. However, this does not mean that people everywhere are included in these networks. In fact, for the time being, most are not. But everybody is affected by the processes that take place in the global networks of this dominant social structure. This is because, the core activities that shape and control human life in every corner of the planet, are organized in these global networks: financial markets; transnational production, management, and distribution of goods and services; highly skilled labor; science and technology; communication media, culture, art, sports; international institutions managing the global economy and inter-governmental relations; religion; the criminal economy; and the transnational NGOs that assert the rights and values of a network society is a dynamic structure, it is highly malleable to social forces, to culture, to politics, to economic strategies. But what remains in all instances is its dominance over activities and people who are external to the networks. In this sense, the global overwhelms the local. Unless the local becomes a node in alternative global networks, as it is the case in the incorrectly called anti- globalization movement, that is a global movement for global justice in the view of its actors.
Thus, the imperfect globalization of the network society is in fact a highly significant feature of its social structure. The coexistence of the network society, as a global structure, with industrial, rural, communal or survival societies, characterizes the reality of all countries, albeit with different shares of population and territory on both sides of the divide, depending on the relevance of each segment for the dominant logic of each network. This is to say that various networks will have different geometries and geographies of inclusion and exclusion: the map of the global criminal economy is not the same than the map resulting from the international location patterns of the high technology industry. Although they both have points of connection: as drug lords depend on computers and the Internet, and quite a few Silicon Valley engineers invent with the help of cocaine.
Thus, in theoretical terms, the network society must be analyzed, first, as a global architecture of self-reconfigurating networks constantly programmed and reprogrammed by the powers that be in each dimension; second, as the result of the interaction between the various geometries and geographies of the networks that include the core activities, that is the activities shaping life and work in society; and third, as the result of a second order interaction between these dominant networks, and the geometry and geography of disconnection of social forms left outside the global networking logic.
Two theoretical remarks are necessary to complete this analysis. On the one hand, structures do not live by themselves, they always express, in a contradictory and conflictive pattern, the interests, values, and projects of the actors who produce the structure while being conditioned by it. On the other hand, the inclusion/exclusion in the network society cannot be assimilated to the so-called digital divide, as the use of the Internet, and the connection to telecommunication networks does not guaranty the actual incorporation into the dominant networks or counter-domination networks that shape the society. Yet, the exclusion from the operative infrastructure of the network society is a good indicator of deeper structural subordination and irrelevance.
What is Value in the Network Society?[modifier]
In this kind of social structure, what constitutes value? What moves the production system? What motivates the appropriators of value and controllers of society? No change here: it is value what the dominant institutions of society decide that is value. So, if capitalism still dominates the world, and capital accumulation is the supreme value, so will be value in every instance, as, under capitalism, money can ultimately buy everything else. The critical matter is that in a social structure organized in global networks, whatever is the hierarchy between the networks will become the rule in the entire grid of networks organizing/dominating the planet. If, for instance, we say that capital accumulation is what moves the system, and the return to capital is fundamentally realized in the global financial market, the global financial market will assign value to every act in every country, as no economy is independent of financial valuation decided in the global financial markets. But if we consider that the supreme value is military power, the technological and organizational capacity of powerful military machines will structure, through its global networks of domination, their surrogate power in armed forces of different kind, operating in every social setting. Block the transmission of technology, information, and knowledge to a particular armed organization, and it becomes irrelevant in the world context. Another illustration: we may say that the most important influence in today ́s world is the transformation of people ́s minds. If it is so, then, the media are the key networks, as the media, organized in global oligopolies and their distributive networks, are the primary sources of messages and images that reach people ́s minds.
Thus, given the variety of the potential origins of network domination, the network society is a multidimensional social structure, in which networks of different kinds have different logics of value making. The definition of what constitutes value depends on the specificity of the network, and of its program.
Any attempt to reduce all value to a common standard finds insurmountable methodological and practical difficulties. Because, if money making is the supreme value under capitalism, military power ultimately conditions state power, and the capacity of the state to decide and enforce new rules (ask the Russian oligarchs about Putin...). At the same time, state power, even in non- democratic contexts, largely depends on the beliefs of people, on their capacity to accept the rules or, alternatively, on their willingness to resist. Then, the media system, and other means of communication, such as the Internet, could precede state power, which, in turn, would condition the rules of money making, and thus would supersede the value of money as supreme value. Thus, value is, in fact, an expression of power: whoever holds power (often, different from whoever is in government) decides what is valuable. In this sense, the network society does not innovate. What is new, however, is its global reach, and its networked architecture. It means, on the one hand, that relations of domination between networks are critical. They are characterized by constant, flexible interaction: for instance, between global financial markets, geopolitical processes, and media strategies. On the other hand, because the logic of value-making, as an expression of domination, is global, those instances that have an structural impediment to exist globally, are at disadvantage vis a vis others whose logic is inherently global. This has considerable practical importance because is at the root of the crisis of the nation-state of the industrial era (not of the state as such, because every social structure generates its own form of state). Since the nation-state can only enforce its rules in its territory, except in the case of alliances or invasion, it has to become either imperial or networked to relate to other networks in the definition of value.
This is why, for instance, the US state, in the early 21st century, made a point of defining security against terrorism as the overarching value for the entire world, as a way of building a military-based network that would assure its hegemony by placing security over money making, or lesser goals (such as human well- being) as the supreme value. On the other hand, capital has always enjoyed a world without boundaries, as David Harvey has repeatedly reminded us, so that global financial networks have a head start as the defining instances of value in the global network society (Harvey, 1990) Yet, the human thought is probably the most rapidly propagating element, on the condition of relying on global/local, chosen time, interactive communication – which is exactly what we have nowadays, for the first time in history (Mitchell, 2003). Thus, ideas, and a specific sets of ideas could assert themselves as the truly supreme value (such as preserving our planet, our species), as a precondition for everything else.
In sum: the old question of the industrial society, indeed the corner stone of classical political economy, namely “ what is value?”, has no definite answer in the network society. Value is what is processed in every dominant network at every time in every space according to the hierarchy programmed in the network by the actors acting upon the network. Capitalism has not disappeared, but it is not, against the ideologically suggested perception, the only source of value in the global town.
Work, Labor, and Class: the Network Enterprise and the New Social Division of Labor[modifier]
This helps to understand the new division of labor, thus work, thus productivity, thus exploitation. People work, they always did. In fact, people work more (in terms of total working hours in a given society) than they ever did, since most of women ́s work was previously not counted as socially recognized (paid) work (Guillemard, 2003). The crucial matter has always been how this work is organized and compensated. The division of labor was, and still is, a measure of what is valued and what is not in labor contribution. This judgment is organized in a particular form in the process of production, and is assigned a position in the sharing of the product, determining differential consumption, and social stratification. The most fundamental divide in the network society is what I have conceptualized, schematically, as self-programmable labor and generic labor. Self-programmable labor has the autonomous capacity to focus on the goal assigned to it in the process of production, find the relevant information, recombine it into knowledge, using the available knowledge stock, and apply it in the form of tasks oriented towards the goals of the process. The more our information systems are complex, and interactively connected to data bases and information sources, the more what is required from labor is to be able of this searching and recombining capacity. This demands the appropriate training, not in terms of skills, but in terms of creative capacity, and ability to evolve with organizations and with the addition of knowledge in society. On the other hand, tasks that are not valued are assigned to generic labor, eventually replaced by machines, or decentralized to low cost production sites, depending on a dynamic, cost-benefit analysis. The overwhelming mass of working people in the planet, and still the majority in advanced countries, are generic labor.
They are disposable, except if they assert their right to exist as humans and citizens through their collective action. But in terms of value making (in finance, in manufacturing, in research, in sports, in military action, or in political capital) it is the self-programmable worker that counts for any organization in control of the resources. Thus, labor organization in the network society also acts on a binary logic, dividing selfprogrammable labor from generic labor. Furthermore, the flexibility and adaptability of both kinds of labor to a constantly changing environment is a pre-condition for their use as labor.
This specific division of labor is gendered to some extent. The rise of flexible labor is directly related to the feminization of the paid labor force, a fundamental trend of the social structure in the last 3 decades (Carnoy, 2000). The patriarchal organization of the family forces women to value the flexible organization of their professional work as the only way to cope family and job duties. This is why more than 70% of temporary workers and part-time workers in most countries are women. Furthermore, while most women are employed as generic labor, their educational level has risen considerably vis a vis men, while their wages and working conditions have not changed at the same pace.
Thus, women became the ideal workers of the networked, global economy. On the one hand, able to work efficiently, and adapt to the changing requirements of business. On the other hand, receiving less compensation for the same work, and having fewer chances of promotion because the ideology and practice of the gender division of labor under patriarchalism.
However, reality is, to use an old word, dialectical. While the mass incorporation of women to paid labor, partly because of their condition of patriarchal subordination has been a decisive factor in the expansion of global, informational capitalism, the very transformation of women condition as salaried women has ultimately undermined patriarchalism. The feminist ideas that emerged from the cultural social movements of the 1970s found a fertile ground in the experience of working women exposed to discrimination. But even more importantly, the economic power won by women in the family strengthened their power position vis a vis the male head of the family, while undermining the ideological justification of their subordination on the grounds of the respect due to the authority of the male bread earner. Thus, the division of labor in the new work organization is gendered, but this is a dynamic process, in which women are reversing structural dominant trends and inducing business to bring men into the same patterns of flexibility, job insecurity, downsizing, and offshoring of their jobs, that used to be the lot of women. Thus, rather than women rising to the level of male workers, most male workers are being downgraded to the level of most women workers. This long term trend has profound implications for both the class structure of society and the relationship between men and women at work and at home. Autonomy and self-programmable capacity in labor would not yield their productivity pay off it they were not able to be combined with the networking of labor. Indeed, the fundamental reason for the structural need for flexibility and autonomy is the transformation of the organization of the production process. This transformation is represented by the rise of the network enterprise. This new organizational business form is the historical equivalent under informationalism of the so called fordist organization of industrialism (both capitalist and statist), that is the organization characterized by high-volume, standardized mass production, and vertical control of the labor process according to a top down rationalized scheme (“scientific management” and Taylorism, the methods that prompted Lenin ́s admiration, leading to its imitation in the Soviet Union). Under fordism, consumers were supposed to like all the cars according to the Ford T model, and in black color. And workers had just to follow the instructions of engineers to improve efficiency of their physical gestures in the assembly line, as immortalized by Charles Chaplin in “Modern Times”. Although there are still hundreds of thousands of workers in similarly run factories, the value producing activities in the commanding heights of the production process (R&D, innovation, design, marketing, management, and high volume, customized flexible production) depend on a entirely different type of firm, and, therefore of a different type of work process, and of labor: the network enterprise. This is not a network of enterprises. It is a network made from either firms or segments of firms, and/or from the internal segmentation of firms. Thus, large corporations are internally decentralized as networks. Small and medium businesses are connected in networks, thus ensuring the critical mass of their contribution, while keeping their main asset: their flexibility. Small and medium source of productivity constitutes the corner stone of economic growth, and therefore of profits, wages, accumulation, and investment. And the key factor for productivity growth in this knowledge-intensive, networked economy is innovation (Lucas, 1999). That is in the capacity to recombine factors of production in a more efficient way, and/or produce higher value added in process or in product. Chapter ... in this volume reminds us this basic fact.
Innovation depends on innovators. And innovators, as analyzed in chapter 2, depend on cultural creativity, on institutional openness to entrepreneurialism, on labor autonomy in the labor process, and on the adequate financing of this innovation-driven economy.
The new economy of our time is certainly capitalist, but of a new brand of capitalism. It depends on innovation as the source of productivity growth. On computer networked global financial markets, whose criteria for valuation are influenced by information turbulences. On the networking of production and management, internally and externally, locally and globally. And on labor that is flexible and adaptable in all cases. The creators of value have to be self- programmable, and able to autonomously process information into specific knowledge. Generic workers, reduced to their role as executants, must be ready to adapt to the needs of the firm, or else face displacement by machines or alternative labor forces.
In this system, rather than exploitation in the traditional sense, the key issue for labor is the differentiation between three categories: those who are the source of innovation and valuation; those who are mere executants of instructions; and whose who are structurally irrelevant, either as workers (not enough education, living in areas without the proper infrastructure and institutional environment for global production) and as consumers (too poor to be part of the market). For the mass of the world population their primary concern is how to avoid irrelevance, and instead to engage in a meaningful relationship, such as what we used to call exploitation. Because exploitation does have a meaning for the exploited. The danger is for those who become invisible for the programs commanding the global networks of production, distribution, and valuation.
Communication, Media, and the Public Space[modifier]
In the communication realm, the network society is characterized by a pattern of networking, flexibility, recombination of codes, and ephemeral symbolic communication. This is a culture primarily organized around and integrated by a diversified system of electronic media, including the Internet. Cultural expressions of all kinds are enclosed and shaped by this inter-linked, electronic hypertext, formed by television(s), radio, print press, films, video, art, Internet communication, in the so-called multimedia system (Croteau and Haynes, 2000). This multimedia system, even in its current state of oligopolistic business concentration, is not characterized by one-way messages to a mass audience.
This was the mass culture of the industrial society. Media in the network society present a large variety of channels of communication, with increasing interactivity. And they do not constitute a global village of a unified, Hollywood- centered culture. They are inclusive of a wide range of cultures and social groups, and send targeted messages to selected audiences or to specific moods of an audience. The media system is characterized by global business concentration, by diversification of the audience (including cultural diversification), by its technological versatility and channel multiplicity, and by the growing autonomy of an audience that is equipped with the Internet, and has learned the rules of the game – namely, everything that is a collective mental experience is virtual, but this virtuality is a fundamental dimension of everybody ́s reality.
The enclosure of communication in the space of flexible, interactive, electronic hypertext has a decisive effect on politics. Media have become the public space (Volkmer, 2003). The Habermassian vision of the Constitution and the democratic political institutions as the common ground of society, or the Chicago School vision (unwittingly revived by Henri Lefebvre or Richard Sennett) of the city as the public space of communication and social integration, have faded away. The commons of society are made of electronic networks, be it the media inherited from the mass media age, but deeply transformed by digitalization, or the new communication systems built in and around the Internet. This is not to say that cities disappear or that face to face interaction is a relic of the past. In fact, we observe the opposite trend: the more communication happens in the electronic space, and the more people assert their own culture and experience in their localities (Borja, 2003). However, local experience remains fragmented, customized, individualized. The socialization of society, that is the construction of a shared cultural practice that allows individuals and social groups to live together (even in a conflictive togetherness), takes place nowadays in the networked, digitized, interactive space of communication, centered around mass media and the Internet. Thus, the relationship between citizens and politicians, between the represented and the representative, depends essentially on what happens in this media- centered communication space. Not that the media dictate politics and policies.
But it is in the media space that political battles of all kinds are fought, won, and lost. Here again, media politics works, as other instances of the network society, on a binary mode: to be or not to be in television. Or, as chapter ... in this volume documents, in the Internet, as an alternative form of sociopolitical presence, using the input of grassroots power. Therefore, the language of politics, and media tactics are essential in shaping the public mind, and therefore the capacity of societies to manage themselves. What takes us to the fundamental question in social theory: the question of power.
Power in the Networks[modifier]
Where power lies in the network society? I have analyzed already the power of the networks that constitute the network society over human communities or individuals who are not integrated in these networks. In this case, power operates by exclusion/inclusion. But who has power in the dominant networks?
It depends how we define power. Power is the structural capacity to impose one ́s will over another ́s will. There can be bargaining, but in the last resort, there is power when regardless of the will of someone (a person, a social group, a category of people, an organization, a country, and the like) it must submit to the will of the power holders – or else, be exposed to violence, under different forms. Under these conditions, the question of power holding in the networks of the network society could be either very simple or impossible to answer. Very simple: each network defines its own power system depending of its programmed goals. Thus in global capitalism, the global financial market has the last word, and the IMF it its authoritative interpreter for the common mortals.
The word is usually spoken in the language of the United States Treasury Department and the Federal Reserve Board, with some German, French, Japanese, or Oxbridge accent depending upon times and spaces. Or else, in terms of state-military power, there is just the power of the United States, and, in more analytical terms, the power of any apparatus able to harness technological innovation in the pursuit of military power, and which has the material resources to invest in technology and know how without gravely hampering its social and economic equilibrium.
On the other hand, the question could become an analytical dead end if we try to answer onedimensionally: The Source of Power as a single entity. Because military power could not prevent a catastrophic financial crisis, in fact it could provoke it under certain conditions of irrational, defensive paranoia. Or, global financial markets can be seen as an Automaton, out of the control of any major financial institution, because of the size, volume, and complexity of the flows of capital that circulate in its networks, and because the dependence of its valuation criteria on unpredictable information turbulences. Political decision making is said to be dependent on media, and media constitute a plural ground, however biased in ideological and political terms. As for the capitalist class, it does have some power, but not The power, as it is highly dependent on both the autonomous dynamics of global markets and on the decisions of governments in terms of regulations and policies. Finally, governments themselves are linked in complex networks of imperfect global governance, indirectly submitted to their citizenry, and periodically assailed by social movements and expressions of resistance that do not recede easily in the back room of the end of history (Nye and Donahue, eds., 2000). So, maybe the question of power, as traditionally formulated, does not make sense in the network society. But other forms of domination and determination are critical in shaping people ́s lives against their will. Let me elaborate.
In a world of networks, the ability to exercise control over others depends on two basic mechanisms: the ability to program/reprogram the network (s) in terms of the goals assigned to the network; and the ability to connect different networks to ensure their cooperation by sharing common goals and increasing resources. I call the holders of the first power position the programmers; I call the holders of the second power position the switchers. It is important to consider that these programmers and switchers are certainly social actors, but not necessarily identified with one particular group or individual. More often than not these mechanisms operate at the interface between various social actors, defined in terms of their position in the social structure, and in the organizational framework of society. Thus, I suggest that the power holders are networks themselves. Not abstract, consciousless networks, not automata: they are humans organized around their projects and interests. But they are not single actors (individuals, groups, classes, religious leaders, political leaders) since the exercise of power in the network society requires a complex set of joint action, that goes beyond alliances to become a new form of subject, close to what Bruno Latour brilliantly theorized as the action-network actor (Latour, 1994).
Let us examine the workings of these two mechanisms. The programming capacity of the goals of the network (as well as the capacity to reprogram it) is of course decisive, because once programmed, the network will perform efficiently, and reconfigurate itself in terms of structure and nodes to achieve its goals. ICT-powered global-local networks are efficient machines; they have no values others than performing what they are ordered to do. They kill or kiss, nothing personal. How actors of different kinds achieve the programming of the network is a process specific to each network. It is not the same in global finance than in military power, in scientific research, in organized crime or in professional sports. However, there is something in common. Ideas, visions, projects, generate the programs. These are cultural materials. In the network society, culture is by an large embedded in the processes of communication, in the electronic hypertext, with the media and the Internet at its core. So, ideas may be generated from a variety of origins, and linked to specific interests and subcultures (eg, neoclassical economics, religious fundamentalism of various kinds, the cult of individual freedom, and the like). Yet, they are processed in society through their treatment in the realm of communication. And ultimately they reach the constituencies of each network on the basis of the exposure of these constituencies to the processes of communication. Thus, the control of or the influence on the apparatuses of communication, the ability to create an effective process of communication and persuasion along the lines that favor the projects of the would be programmers are the key assets in the ability to program each network. In other words, the process of communication in society, and the organizations of this process of communication (often the media, but not only), are the key fields where programming projects are formed, and were constituencies are built for these projects. They are the fields of power in the network society.
There is however a second source of power, probably more decisive, although this is a matter for research to decide. These are the controllers of the connecting points between various strategic networks, that is the switchers.
For instance, the connection between the political leadership networks, the media networks, the scientific and technology networks, and the military and security networks to assert a geopolitical strategy. Or the connection between the business networks and the media networks, by using, for instance, the control of regulatory institutions on behalf of the business interests. Or else, the relationship between religious networks and the political networks to advance a religious agenda in a secular society. Or between academic networks and business networks, to exchange knowledge and legitimation against resources for the learning institutions and jobs for their products (meaning graduates).
This is not the old boys network. These are specific systems of interface that are set on a relatively stable basis as a way to articulate the operating system of society beyond the formal self-presentation of institutions and organizations.
However, I am not resurrecting the idea of a power elite. There is not. This is a caricatural image of power in society whose analytical value is limited to some extreme cases of personalized dictatorship, as in Pinochet ́s Chile. It is precisely because there is no power elite capable to keep under its control the programming and switching operations of all important networks that more subtle, complex, and negotiated systems of power enforcement must be established, so that the dominant networks of society have compatible goals and, they are able, through the switching processes enacted by actor-networks, to communicate with each other, inducing synergy and limiting contradiction.
This is why is so important that media tycoons do not become political leaders, as in the case of Berlusconi. The more the switchers are crude expressions of single purpose domination, and the more the network society suffocates the dynamism and creativity of its multiple sources of social structuration and social change. Switchers are not persons, but there are made of persons. They are actors, but made of networks of actors engaging in dynamic interfaces that are specifically operated in each particular process of connection.
Programmers and switchers are those actors and networks of actors that, because of their position in the social structure, exercise their power in the network society.
networks that constitute the legal and judicial system must be reprogrammed, not to follow the political constitution, legal prescriptions or government decisions (eg. letting women decide on their bodies and pregnancies), but to submit them to the interpretation of God by its earthly bishops. In another instance, when the movement for global justice claims the re-writing of the trade agreements managed by the World Trade Organization to include environmental conservation, social rights, and the respect of indigenous minorities, it acts to modify the programs under which the networks of the global economy work.
The second mechanism of resistance consists in blocking the switches of connection between networks that allow the control of these networks by the metaprogram of shared values expressing structural domination. Thus, blocking the control of media by oligopolistic business by challenging rules of the US Federal Communication Commission that allow greater concentration of ownership. Or blocking the networking between corporate business and the political system by regulating campaign finance or by enforcing the incompatibility between being a vice-president and receiving income from his former company, benefiting from military contracts. Or by denouncing intellectual servitude to the powers that be by academics using their chairs as platforms of propaganda. More radical disruption of the switchers affects the material infrastructure of the network society: the material and psychological attacks on air transportation, on computer networks, on information systems, and on the networks of facilities on which depend the livelihood of societies in the highly complex, interdependent system that characterizes the informational world. The challenge of terrorism is precisely predicated on this capacity to target strategic material switches so that their disruption or the threat of their disruption disorganizes the daily life of people, and forces to live under emergency – thus feeding the growth of other power networks, the security networks, that extend to every domain of life. There is indeed a symbiotic relationship between the disruption of strategic switches by resistance actions, and the reconfiguration of power networks towards a new set of switches organized around security networks.
Resistance to power programmed in the networks takes also place through and by networks, and these are also information networks powered by information and communication technologies (Arquilla and Rondfeldt, 2002). The so-called anti-globalization movement is a global-local network organized and debated in the Internet, and structurally switched on with the media network. Al Qaeda, and its related organizations, is a network made of multiple nodes, with little central coordination, and also directly aimed at their switching with the media networks, through which they hope to inflict fear among the infidels and raise hope among the oppressed masses of the believers. (Gunaratna, 2002) It is the characteristic of the network society that both the dynamics of domination and of the resistance to domination rely on network formation and network strategies of offense and defense. Indeed, this is in coherence with the historical experience of previous types of societies, such as the industrial society. The factory and the large, vertically organized industrial corporation were the material basis for the development of both the industrial bourgeoisie and the labor movement. So are nowadays computer networks for global financial markets, transnational production systems, “smart” armed forces with a global reach, terrorist resistance networks, and networked social movements struggling for a better world. With all of them aiming to reach at their constituencies and target audiences through the decisive switch to the media networks. In the network society, power is redefined, but it does not vanish.
Neither do social struggles. Domination and resistance to domination change in character according to the specific social structure from where they originate and that they modify through their action. Power rules, counter-powers fight.
Networks process their contradictory programs while people try to make sense of the sources of their fears and hopes.
Space of Flows and Timeless Time[modifier]
As with all historical transformations, the emergence of a new social structure is linked to the redefinition of the material foundations of our existence, space and time, as Giddens, Adams, Lash and Urry, Thrift, Harvey, and Simon and Graham, among others, have argued. Two emergent social forms of time and space characterize the network society, while coexisting with prior forms. There are the space of flows and timeless time. Space and time are related, in nature as in society. In social theory space can be defined as the material support of time sharing social practices. The development of communication technologies can be understood as the gradual decoupling of contiguity and time sharing.
The space of flows refers to the technological and organizational possibility of practicing simultaneity (or chosen time in time sharing) without contiguity. Most dominant functions in the network society (financial markets, transnational production networks, media networks, networked forms of global governance, global social movements) are organized around the space of flows.
However, the space of flows is not placeless. It is made of nodes and networks, that is of places connected by electronically powered communication networks through which circulate and interact flows of information that ensure the time sharing of practices processed in such a space. While in the space of places, based on contiguity of practice, meaning, function, and locality are closely inter- related, in the space of flows, places receive their meaning and function from their nodal role in the specific networks to which they belong. Thus, the space of flows is not the same for financial activities or for science, for media networks or for political power networks. Space cannot be thought separated from social practices. Therefore, every dimension of the network society that we have analyzed in this chapter has a spatial manifestation. Because practices are networked, so is their space. Since networked practices are based on information flows processed between various sites by communication technologies, the space of the network society is made of the articulation between three elements: the places where activities (and people enacting them) are located, the material communication networks linking these activities, and the content and geometry of the flows of information that perform the activities in terms of function and meaning. This is the space of flows.
Time, in social terms, used to be defined as the sequencing of practices.[modifier]
Biological time, characteristic of most of human existence (and still the lot of most people in the world) is defined by the sequence programmed in the life cycles of nature. Biological time was shaped throughout history by what I call bureaucratic time, that is the organization of time, in institutions and in the everyday life, by the codes of military-ideological apparatuses, working on the rythms of biological time. In the industrial age, gradually emerged clock time, that is the measure and organization of sequencing with enough precision to assign tasks and order to every moment of life, starting with standardized industrial work, and calculation of the time horizon of financial transactions, two fundamental components of industrial capitalism that could not work without clock time. In the network society, the emphasis on sequencing is reversed.
The relationship to time is defined by the use of information and communication technologies in a relentless effort to annihilate time by negating sequencing. On the one hand, by compressing time (as in the split second global financial transactions or in the effort to fight “instant wars”). On the other hand, by blurring the sequence of social practices, including past, present, and future in a random order, like in the electronic hypertext, or in the blurring of life cycle patterns, both in work and parenting.
In the industrial society, organized around the idea of progress and development of productive forces, becoming structured being, time conformed space. In the network society, the space of flows dissolves time by disordering the sequence of events and making them simultaneous, thus installing society in structural ephemerality: being cancels becoming.
The construction of space and time is socially differentiated. The multiple space of places, fragmented and disconnected, displays diverse temporalities, from the most traditional domination of biological rythms, to the control of clock time.
Selected functions and individuals transcend time, while devalued activities and subordinate people endure life as time goes by. There are however alternative projects of structuration of time and space, as an expression of social movements that aim at modifying the dominant programs of the network society. Thus, instead of accepting timeless time as the time of automata, the environmental movement proposes to live time in a longue duree, cosmological perspective, seeing our lives as part of the evolution of our species, and feeling the solidarity with the future generations, and with our cosmological belonging: it is what Lash and Urry (1994) conceptualized as glacial time. Communities around the world also fight to preserve the meaning of locality, and to assert the space of places, based on experience, over the logic of the space of flows, based on instrumentality, in the process that I analyzed as the grassrooting of the space of flows. Indeed, the space of flows does not disappear, since it is the spatial form of the network society, but its logic could be transformed.
Instead of enclosing meaning and function in the programs of the networks, it would provide the material support for the global connection of the local experience.
Space and time are redefined at the same time by the emergence of a new social structure and by the struggles over the shape and programs of this social structure. In a sense, space and time express the culture(s) of the network society.
Culture in the network society[modifier]
All societies are cultural constructs, understanding culture as the set of values and beliefs that inform and motivate people ́s behavior. So, if there is a specific network society, it should be a culture of the network society that we could identify as its historical marker. Here again, however, the complexity and novelty of the network society requires caution. First of all, because the network society is global, it works and integrates a multiplicity of cultures, linked to the history and geography of each area of the world. In fact, industrialism, and the culture of the industrial society, did not make cultures disappear around the world. The industrial society had many different, and indeed contradictory manifestations (from the United States to the Soviet Union, and from Japan to the United Kingdom). There were also industrialized cores in otherwise largely rural and traditional societies. Not even capitalism unified culturally its realm of historical existence. Yes, market ruled in every capitalist country, but under such specific rules, and with such a variety of cultural forms that identifying a culture as capitalist is of little analytical help, except if by that we actually mean American or Western: it then becames empirically wrong.
So, in the same way, the network society develops in a multiplicity of cultural settings, produced by the differential history of each context. It materializes in specific forms, leading to the formation of highly diverse institutional systems, as the studies presented in this volume demonstrate. On the other hand, there is still a common core to the network society, as it was to the industrial society.
But there is an additional layer of unity in the network society. It exists globally in real time. It is global in its structure. Thus, not only it deploys its logic in the whole world, but it keeps its networked organization at the global level at the same time that specifies itself in every society.
This double movement of commonality and singularity has two main consequences at the cultural level.
On the one hand, specific cultural identities become the trenches of autonomy, and sometimes of resistance, for collectives and individuals who refuse to fade away in the logic of dominant networks. To be French becomes again as relevant as to be a citizen. To be Catalan, or Irish, or Basque, or Quebecois, or Kurd, or Tibetan, or Aymara, becomes a rallying point of self-identification vis a vis the domination of imposed nation-states. In contrast to the ideologies of the end of history, proposing the merger of all cultures in the cosmopolitan melting pot of the citizens of the world, resistance identities have exploded in this early stages of development of the global network society, and have induced the most dramatic social and political conflicts in recent time. Respectable theorists and less respectable ideologists may warn on the dangers of such a development. But we cannot ignore it. Observation must inform the theory, not the other way around. Thus, what characterizes the global network society is the contraposition between the logic of the global net and the affirmation of a multiplicity of local selves, as I tried to argue and document in my trilogy on the Information Age (Castells, 1996-2003). Rather than the rise of a homogenous global culture, what we observe is historical cultural diversity as the main common trend. Fragmentation rather than convergence. The key question that then arises is the capacity of these specific cultural identities (made with the materials inherited from singular histories and reworked in the new context) to communicate with each other (Touraine, 1997). Otherwise, the sharing of a social structure while not being able to speak a common language of values and beliefs leads to systemic misunderstanding, at the roots of destructive violence against the other. Thus, protocols of communication between different cultures are the corner stone of the network society, as without them, there is not society, but just dominant networks and resisting communes. The Habermasian-Beckian project of a cosmopolitan culture to create a constitution for the citizens of the world, laying the foundations for democratic global governance identifies correctly the central cultural-institutional issue of the network society (Habermas, 1998; Beck, 2003). Unfortunately this vision proposes the solution without being able to identify the process by which these protocols of communication could be created, given the fact that the ethic, the affirmation of an instant gratification pattern: the joy of creating and the immediate use of the creation.
But there is a second, fundamental dimension in the practice of hackers and in the theory of Himanen that has been overlooked: sharing. The free sharing of knowledge and discovery is the essential mechanism by which innovation takes place in the information age (and probably in earlier societies). And since innovation is the source of productivity, wealth and power, there is a direct relationship between the power of sharing and the sharing of power. So, networking for the sake of networking, ready to learn from others and to give them what you have, could be the culture of the network society. The belief in the power of the network, in your empowerment by being open to the others, in the joy of diversity. In the example of hacker networks, networking is practiced on the base of one common value: the value of creativity, the feeling of self- realization by the exercise of the capacity of the mind to challenge and invent.
So, this is my hypothesis: the culture of the network society is a culture of protocols of communication between all cultures in the world, developed on the basis of the common belief in the power of networking and the of synergy obtained by giving to the others and receiving from the others. A process of material construction of the culture of the network society is under way. But it is not the diffusion of the capitalist mind through the power exercised in the global networks by the dominant elites inherited from the industrial society. Neither is the idealistic proposals of philosophers dreaming of a world of abstract, cosmopolitan citizens. It is the process by which conscious social actors of multiple origins bring to the others their resources and beliefs, expecting in return to receive the same, and even more: sharing a diverse world, thus ending with the ancestral fear of the other.
Conclusion: The Practical Consequences of Theoretical Mistakes[modifier]
At this point in the analysis presented here, it will not come as a shock this conclusion: we are not in the information or knowledge society.
At least, no more than we have been in other historical periods.
Knowledge and information have always been essential sources of productivity and power. If by emphasizing the knowledge component of our world we imply that we know now and we were ignorant in earlier times, a little modesty would be welcome. Knowledge is always historically relative. We certainly know more than a few centuries ago, and we can even say that the growth of knowledge has been exponential, although in many fields of science without these earlier discoveries we would still be in the dark. But we certainly know very little in some basic dimensions of nature or human life. I will just mention the brain, that is the source of who we are, and whose structure and functions are ignored for the most part. As for society and economy, I will simply remind the reader that the analysis of the aggregate production function underlying productivity growth as a result of factors others than capital, labor, or raw materials, was originally established by Robert Solow in 1957, on the basis of statistical data concerning the United States for the period 1909-1949, the hey days of the industrial society (Solow, 1957). Never mind: information society apologists invariably start with Solow ́s analysis of productivity to found their claims on the role of information as the basis for the new society. As I have analyzed in various works, and in this volume, information and knowledge are indeed essential, in the economy and in society at large. But they are not specific as dominant components to our kind of society. What is specific is that, on the basis of a new technological paradigm (informationalism), a new social structure has emerged, a structure. made of electronic communication technologies – powered, social networks . So, what is different? It is the technology, of course.
But it is also the networked social structure, and the specific set of relationships implied in the networking logic.
Therefore, in my view, we must whither the notion of information society and of knowledge society, and replace it by the concept of the network society, as presented in this chapter, and researched throughout this volume, from a variety of theoretical perspectives. I contend that this reconceptualization matters, because it carries practical consequences.
If we were now in an information society, as a direct consequence of the invention and difussion of electronic information and communication technologies, the economic and social development of a country would depend, for instance, in installing computers everywhere, and pushing everybody to be in the Internet or not to be. Studies on the uses of information and communication technologies demonstrate, again, what historians of technology have established since long ago: that technology can only yield its promise in the framework of cultural, organizational, and institutional transformations.
Computers in the school are only as good as the teachers are. And teachers cannot do much unless the organizational set up of the school transcends the disciplinary bureaucracies of the information age. Or else, Internet in the universities cannot do much in the context of a cultural and academic setting that in many cases has changed little since the pre-industrial theological schools. Furthermore, computer and the Internet do little to help economic productivity and business competitiveness in the absence of the diffusion of the organizational form represented by the network enterprises. The dotcom bust was provoked by the fantasies of business consultants and futurologists that forgot that the key role of the Internet is to power the real economy, rather than to escape into the domain a new, virtual economy. And electronic democracy must start with the redefinition of citizen participation and political participation.
In broader terms of social evolution, the notion of information society reproduces the myth of the historical continuum from nomadic to agricultural societies, then to the industrial society, to culminate in the apogee, obviously in our time, of the information society. Human history is then assimilated to the long march of Progress under the guidance of Reason (with occasional prayers to God just in case), as exemplified by the wonders of computers, clean toilets, and smart weapons. No conflict, no contradiction, just technologically pre- determined change, and resistance to change. And since resistance to Reason is irrational it must be obliterated to free the shining path towards the stars of our promise.
If, instead, we identify our society as a network society, in the precise sense defined and elaborated in this chapter, we must place at the center of the analysis the networking capacity of institutions, organizations, and social actors, both locally and globally. Connectivity and access to networks becomes essential. The proper combination between information and communication technology, development of human capacity to take advantage of the full potential of these technologies, and organizational restructuring based on networking, becomes the key to ensure productivity, competitiveness, innovation, creativity, and, ultimately, power and power sharing. If we conceive the global network society as something else than telecommunication networks, if we recall the interactive, multinodal logic of the Internet, then it is possible to design communication systems for inclusion and collaboration.
If all cultures have their relevance as nodes of a networked system of cultural dialogue, there is no opposition between hypermodernity and tradition, but complementarity and reciprocal learning.
In sum, the notion of the information or knowledge society is simply a technological extrapolation of the industrial society, usually assimilated, to the Western culture of modernization. The concept of the network society shifts the emphasis to organizational transformation, and to the emergence of a globally interdependent social structure, with its processes of domination and counter- domination. It also helps to define the terms of the fundamental dilemma of our world: the dominance of the programs of a global network of power without social control or, instead, the emergence of a network of interacting cultures, unified by the common belief in the use value of sharing.
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